All this week, we’ve been talking about tactical approaches to making your email copy better. We covered subject lines, creating curiosity in your reader, and compelling them to take action.
But in this last installment, I want to take a step back and talk about your overall approach to email copy. It all comes down to one word: RELATIONSHIPS.
5 Easy Steps to Improving Your Email Copy: The Bridge of Trust
Posted by AWAI under MarketingFrom http://www.awaionline.com 3983 days ago
Made Hot by: SJC on June 23, 2013 4:20 pm
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“In the ever-evolving landscape of Search Engine Optimization (SEO),...”
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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