5 Digital Marketing KPIs Every Business Needs to Track

Posted by sbcmurphy under Marketing
From http://bamboointeractive.com 3847 days ago

All digital marketer's will eventually have to answer to the same question: How do I know this stuff is working? Track these 5 KPIs to prove ROI to your boss and make better marketing decisions.

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Comments

Written by HeatherStone
3847 days ago

Stephen,

Great overview of key performance indicators businesses of all sizes should always be watching. However, I think getting a grasp on all these things at once can sometimes be a challenge to small businesses in the beginning. My question: Is there a most important KPI to start with?

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Written by sbcmurphy
3846 days ago

Yes, I would say it has to be ROI (the first one mentioned.) You want to make sure your marketing efforts are actually making you money, and tracking ROI forces you to find ways to measure your different campaigns and see if they are impacting your revenues.

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