BizSugar.com › Marketing › 5 Crucial Tips For Creating Strong, Memorable Brand Names

By Joe Pawlikowski

A brand name can make or break a business. Choose a weak, unmemorable name and even a revolutionary product can flop. Would America Online have succeeded if it kept its original name, Quantum Computer Services? It’s a pretty safe bet that Google wouldn’t have caught on if it called itself BackRub, as it did in 1996.