BizSugar.com › Marketing › 4 Things to Focus on When Moving into New Geography

New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean smaller markets that are growing. Perhaps a sleepy town nearby is beginning to blossom and your business is considering the move into it. Before you do make that move, there are numerous areas your business needs to focus on to determine if such a move is a good decision for the business.