BizSugar.com › Marketing › 4 routes to increased B2B sales

It is all too easy for any B2B business looking for increased sales to opt for the short term fix of hiring new (or replacing underperforming) sales resource. Sales people with an existing potential customer contact base or from competitors are often seen as a low risk route to more B2B sales. In this post we cover the four most common routes to increased B2B sales and consider the value and level of risk of each.