American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That's the conclusion of "Marketing to the Post-Recession Consumers," a recent study by Decitica, which reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns.
4 Post-Recession Consumer Norms
Posted by WayneLiew under MarketingFrom http://www.entrepreneur.com 5220 days ago
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