BizSugar.com › Marketing › 3 Ways To Make Your Press Release Stand Out From The Crowd

By Gerald Heneghan

The dawn of the digital era has lowered the bar for brands with something to shout about. Previously, press releases were the domain of big companies with significant marketing budgets and agencies on-side. However, online repositories mean that virtually anyone can publish a release with ease these days.

Unfortunately, this has led to journalists being inundated with a daily deluge of releases in their inboxes and generated stiff competition for their attention. Having experienced both sides of the fence, in this guide I’ll give you the low down on how to make your release garner the attention it deserves.