BizSugar.com › Marketing › 3 Tips for Reaching B2B Customers with Content Marketing

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective.
Some marketers believe that producing content for B2B industries is difficult and that B2C marketing is easy. I don’t agree. They’re just different.
And yet, they share one key similarity: regardless of what you’re marketing or who you’re marketing it to, you’re always marketing to a person. All you need to do is find a way to reach that person.
Here are three effective tips for reaching B2B customers using content marketing.