BizSugar.com › Marketing › 3 Steps to Understand and Engage Your Customers

Dan Steinman, Chief Customer Officer at Gainsight lays out 3 practical, actionable ways to not only understand your customers better, but to engage with them in a way congruent with their relative value as a customer.

The three steps are:
Step 1 – Segment your Customers
Step 2 – Create an Engagement Model
Step 3 – Prioritization is Key!

But Dan goes into a lot of detail on each step, so check it out.