BizSugar.com › Marketing › 3 “Old School” Marketing Tactics that Still Matter (+ Tips for Bringing Them Up-to-Date)

By Caron Beesley. Social media, e-mail marketing, and SEO are all important aspects of any businesses’ online marketing strategy. But what about more traditional marketing activities such as direct mail, trade shows, advertising and events?

“Old school” tactics still have an important role to play in any marketing plan and can have a big impact on perception and purchasing decisions. Here’s why they matter and what you can do to dust them off and bring them up to date.