BizSugar.com › Marketing › 2013 Super Bowl Marketing and Small Business: More in Common Than You Think!

While small businesses may not be able to afford that multi-million dollar megaphone that is the Super Bowl broadcast, there is no reason why an effective viral effort can’t work for even the smallest of businesses, at a scale that is appropriate. Here are 5 elements common to the best viral marketing efforts; the most successful of the 2013 Super Bowl spots will no doubt leverage all or some of these.