BizSugar.com › Marketing › 20 Things Your Business Still Doesn\'t Get About Hyperlocal Marketing

Surefire Social is rebranding and becoming Surefire Local, a marketing technology platform with a strong focus on hyperlocal marketing. In addition, the company has acquired Atlanta-based Promio to strengthen its offering.
The company isn’t totally changing its direction though. Surefire Social already provided a number of different marketing services that could benefit local businesses, including those with a storefront and service providers that operate within a specific area. But now, the name and technology better reflects the goals and offering of the company behind it.