How can the quirks of human nature be understood and used to create compelling marketing?

Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for lead generation and marketing optimisation. Here are some quick tips on how to use them well.

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Written by HeatherStone
293 days ago

Lots of advice here, but sometimes it frightens me how much marketing/converting is really based on psychology. People go along thinking they're not susceptible to such tactics, however the studies don't lie--these methods work on almost all of us. Makes me want to go out and buy some books on Jung and Freud.



Written by Jumplead
291 days ago

Hi Heather, I find it fascinating. this is a good book to take a look at: http://www.amazon.co.uk/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416576142/



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