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Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising.
Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in the next three to six months would be unchanged or lower.
But those woes also present opportunity for marketers. Here are 12 recommendations from Warrillow for reaching and helping small businesses: View full story...
Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in the next three to six months would be unchanged or lower.
But those woes also present opportunity for marketers. Here are 12 recommendations from Warrillow for reaching and helping small businesses: View full story...
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