It astonishes me how many businesses don’t have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this market faces? What this market trusts and distrusts? What its members love and loathe, fear or anticipate?
10 Ways to Learn About Your Target Audience
Posted by
sh4ddai under Marketing
From http://www.entrepreneur.com 2997 days ago
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