BizSugar.com › Marketing › 10 Best PR Practices When Hosting a Promotion on Facebook

One of the things I love most about social media is that it enables brands to engage directly with their customers. In the past, you needed to place an advertisement in the newspaper, or earn PR on the evening news to get your message in front of your customers. Today, social media has leveled the playing field, enabling companies of all sizes and marketing budgets to make that instant and direct connection with their customers.