BizSugar.com › Management › Want Customer Loyalty? Build Your Brand.

A brand based on a compelling promise creates what’s called loyalty beyond reason. This means that customers will stick with you through thick and thin. When the customer is connected to you for more than rational reasons, they believe in their hearts that there’s no substitute for what you offer.

Let’s take a look at brands that have successfully cultivated loyalty beyond reason. http://bit.ly/1L6Tdu5