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The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Emotionally charged
• Artfully vague
• Not logical

Every word you say has an impact on the mind of the listener
How do advertisers, Politicians and some leaders use rhetoric to influence their listeners?

Answer:
There are six primary methods or techniques for you to learn and practice.

Here they are: ..............