Choose virtue over deceit. It is important to avoid relegating the company’s founding principles to the ‘About Us’ page of the website. Instead, living them is necessary for guiding in a decision-making process, shaping the company’s culture, and connecting with customers. Entrepreneurs have to make tough choices every day. No matter the decision you are about to make, whether cutting costs or investing in a new market, the founding principles should be the bedrock that should help you to make better choices that gives you a competitive advantage.

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Written by bigmoneyweb
705 days ago

Shaping your business around your founding principles and weaving your core values into your culture will help you differentiate yourself, empower your employees, build brand loyalty, pivot successfully — by keeping one foot planted firmly in your values — and gain partners. Strong guiding principles give your company its identify, and they give customers and other businesses a reason to align with your brand. Thanks for sharing.



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