Choose virtue over deceit. It is important to avoid relegating the company’s founding principles to the ‘About Us’ page of the website. Instead, living them is necessary for guiding in a decision-making process, shaping the company’s culture, and connecting with customers. Entrepreneurs have to make tough choices every day. No matter the decision you are about to make, whether cutting costs or investing in a new market, the founding principles should be the bedrock that should help you to make better choices that gives you a competitive advantage.



Comments


Written by bigmoneyweb
928 days ago

Shaping your business around your founding principles and weaving your core values into your culture will help you differentiate yourself, empower your employees, build brand loyalty, pivot successfully — by keeping one foot planted firmly in your values — and gain partners. Strong guiding principles give your company its identify, and they give customers and other businesses a reason to align with your brand. Thanks for sharing.



Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …
Subscribe

Jenny Bhatt @jenny_bhatt Engineers New Business Opportunities

Though trained as a manufacturing engineer with a long and distinguished career in Corporate America, Jenny Bhatt found … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!