BizSugar.com › Management › The Best Methods to Retain Clients

It’s tough and costly to generate new business. So once you solidify a client, it makes practical sense to retain that business as you go after the next client. In fact, studies suggest that it is between five and seven times more costly to secure a new client than it is to simply hang on to a current one. And considering that over time, existing customers generate more income than newbies, it is incumbent to go to great lengths to keep the ones you have.