Do you want to know the *real* reason why the majority of small businesses won't make it past five years?


Written by AngelBiz
1832 days ago

In my mind one of the primary reasons for small business failure is because the owners try to do everything without focusing on what they are good at and trying to find the target customers that fit your business model and products. They will end up throwing their marketing money without having a focused product list and target customers.

Written by Adam_Gottlieb
1832 days ago

Lack of focus is definitely a big problem... You do need to primarily focus on what you are good at- especially these days given all the competing noise out there, and you need to have a laser-like focus on your target market. Otherwise, you're right, you'll be throwing away those marketing dollars.

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