From Tweak To Train Wreck: The Ron Johnson Lesson

From Tweak To Train Wreck: The Ron Johnson Lesson Avatar Posted by Sian Phillips under Management
From http://tweakyourbiz.com 670 days ago
Made Hot by: zioncampo on June 18, 2013 12:44 pm
By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penney was in deep trouble before they tossed the keys to Johnson. But the wild moves he made were like the captain of the Titanic changing course so radically after the ship was filling up with sea water that rescue boats couldn’t even find the handful of survivors.

Sponsored Content


Comments


Written by lyceum
670 days ago

Did J.C. Penney had penny auctions / sales? ;)



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Lisa Buben @Lisapatb Will Inspire Your Business

Lisa Buben knows there's no such thing as a free lunch. But she might never have broken into online marketing without … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?