From Tweak To Train Wreck: The Ron Johnson Lesson

From Tweak To Train Wreck: The Ron Johnson Lesson Avatar Posted by Sian Phillips under Management
From 1742 days ago
Made Hot by: zioncampo on June 18, 2013 12:44 pm
By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penney was in deep trouble before they tossed the keys to Johnson. But the wild moves he made were like the captain of the Titanic changing course so radically after the ship was filling up with sea water that rescue boats couldn’t even find the handful of survivors.


Written by lyceum
1741 days ago

Did J.C. Penney had penny auctions / sales? ;)

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