From Tweak To Train Wreck: The Ron Johnson Lesson

From Tweak To Train Wreck: The Ron Johnson Lesson Avatar Posted by Sian Phillips under Management
From http://tweakyourbiz.com 1200 days ago
Made Hot by: zioncampo on June 18, 2013 12:44 pm
By Megan Totka

Right now recently ousted J.C. Penney CEO Ron Johnson has to be thankful for Coca-Cola. Why? Because their disaster with New Coke is about the only thing keeping Johnson and his misconceived “JCP” out of the number one position in epic fails.

Now, don’t get me wrong. J.C. Penney was in deep trouble before they tossed the keys to Johnson. But the wild moves he made were like the captain of the Titanic changing course so radically after the ship was filling up with sea water that rescue boats couldn’t even find the handful of survivors.





Comments


Written by lyceum
1199 days ago

Did J.C. Penney had penny auctions / sales? ;)



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

David Leonhardt: SEO Small Business Writer

Meet David Leonhardt, our most recent BizSugar "Contributor of the Week" on Facebook. It's a little recognition we … More
Editor's Picks


Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!