Improvements to customer onboarding are all the rage these days. Why so? Probably because most organisations do it so badly.

Firstly even by it's name we make the process of becoming a customer sound like something that will require herculean effort to achieve - boarding a ship with your luggage strapped to all limbs. Unfortunately for many firms the blood sweat and tears of the sales pipeline are washed away when the customer finds out that it's "just too hard" - and takes their business elsewhere.

So what do companies do that makes the process so hard? How should it work?

Sponsored Content


Comments


Written by lyceum
112 days ago

I attended a talk about ecommerce and there they told about how good Macy's were on getting a view of the omnichannel



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Ryan Hanley "Insures" Business Success @RyanHanley_Com

How can your small business "insure" success? Ryan Hanley, our latest BizSugar contributor of the week, can answer that … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?