Improvements to customer onboarding are all the rage these days. Why so? Probably because most organisations do it so badly.

Firstly even by it's name we make the process of becoming a customer sound like something that will require herculean effort to achieve - boarding a ship with your luggage strapped to all limbs. Unfortunately for many firms the blood sweat and tears of the sales pipeline are washed away when the customer finds out that it's "just too hard" - and takes their business elsewhere.

So what do companies do that makes the process so hard? How should it work?





Comments


Written by lyceum
1289 days ago

I attended a talk about ecommerce and there they told about how good Macy's were on getting a view of the omnichannel



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Holly Hanna: Facebook "Contributor of the Week"

Say hello to Holly Hanna, our first BizSugar Facebook "Contributor of the Week." Holly has always wanted to be a … More
Editor's Picks


Share your small business tips with the community!
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?