Improvements to customer onboarding are all the rage these days. Why so? Probably because most organisations do it so badly.

Firstly even by it's name we make the process of becoming a customer sound like something that will require herculean effort to achieve - boarding a ship with your luggage strapped to all limbs. Unfortunately for many firms the blood sweat and tears of the sales pipeline are washed away when the customer finds out that it's "just too hard" - and takes their business elsewhere.

So what do companies do that makes the process so hard? How should it work?



Comments


Written by lyceum
144 days ago

I attended a talk about ecommerce and there they told about how good Macy's were on getting a view of the omnichannel



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Fred Leo: BizSugar "Contributor of the Week"

Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?