BizSugar.com › Management › A Way With Words

For small business owners, an inability to write well presents an even bigger problem because there are fewer employees to delegate tasks that require writing skill. Poorly written proposals can result in lost business. Poorly written ads can fail to deliver results. Poorly written customer correspondence can result in misunderstandings and reduced customer satisfaction.. Poorly written product instructions can result in increased customer complaints or lost customers. Poorly written contracts and employee handbooks can result in lawsuits.