BizSugar.com › Management › 7 of the Best Social Media Tools for Non-Profits

Social media is something that eventually everyone will have to master. Today, we have social media experts but, more than likely, there will come a day when you will have to be your own expert in social media.

According to the 2013 eNonprofit Benchmarks Study by M&R Strategic Services and NTEN, in 2012 the average number of followers on Twitter for a non-profit organization was 21,788, and in 2014, a gift of $11,000 was tweeted to the Kenyan Water Charity, which was the largest gift given to charity on Twitter to date. Many non-profit organizations recognize that social media is an important tool in their fundraising efforts, which continues to grow robustly, and are diligently working toward making social media a part of their overall business strategy.

Some basic and not-so-basic tools that you should be using at your non-profit are as follows: