BizSugar.com › Management › 5 Steps to Protect Your Brand Trademark or Risk Losing It

You opened your business and trademarked your brand name, logo, and so on. Fantastic! You’ve taken the first step to ensure only you can profit from your brand. But registering your trademark is just the first step to protecting your brand.
A trademark gives you the right to exclude others from using similar marks in the marketplace that might confuse consumers. The purpose is to make sure consumers know where the goods and services with specific brand names on them are coming from.