BizSugar.com › Management › 5 Reasons You Should Care About Employee Advocacy

How much time and effort do businesses put into ensuring their employees sing its band’s praises? Here’s 5 reasons you should care about employee advocacy.

A brand advocate is typically described as “a customer who has been officially commissioned to speak on behalf of your brand without compensation”. It doesn’t have to be a customer however, and can just as easily be any one of a brand’s employees. Happy and engaged employees provide free advertising, reduce recruitment costs and improve your employer brand, for free, as well as offering many other benefits.