Some of these may surprise you but I believe everyone of them is a myth. Number 1? It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit.

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Written by IanDSmith
195 days ago

Good questions Heather. #1 is my favorite because if you get it wrong you don't get to worry about the other 12!

I suppose #2 - CEOs not owning their web sites - is the most common leading to poor story telling which causes companies to undershoot their potential. #6 sales the ability to move prospects forward - is also common - leading to a misunderstanding of why companies aren't growing.



Written by HeatherStone
196 days ago

Hi Ian,

This is definitely no run of the mill list! My favorites are #1 about the difference between profitability and cash flow and #9 about what's really necessary to sell a business. Which of these myths do you think is the most prevalent? The most dangerous? Why?



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