Some of these may surprise you but I believe everyone of them is a myth. Number 1? It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit.


Written by IanDSmith
929 days ago

Good questions Heather. #1 is my favorite because if you get it wrong you don't get to worry about the other 12!

I suppose #2 - CEOs not owning their web sites - is the most common leading to poor story telling which causes companies to undershoot their potential. #6 sales the ability to move prospects forward - is also common - leading to a misunderstanding of why companies aren't growing.

Written by HeatherStone
929 days ago

Hi Ian,

This is definitely no run of the mill list! My favorites are #1 about the difference between profitability and cash flow and #9 about what's really necessary to sell a business. Which of these myths do you think is the most prevalent? The most dangerous? Why?

Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Hurray Jenny How: BizSugar Contributor of the Week

Hurray for Jenny How, our BizSugar "Contributor of the Week." If you haven't stopped by her cool and informative … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!