Some of these may surprise you but I believe everyone of them is a myth. Number 1? It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit.

Sponsored Content


Comments


Written by IanDSmith
329 days ago

Good questions Heather. #1 is my favorite because if you get it wrong you don't get to worry about the other 12!

I suppose #2 - CEOs not owning their web sites - is the most common leading to poor story telling which causes companies to undershoot their potential. #6 sales the ability to move prospects forward - is also common - leading to a misunderstanding of why companies aren't growing.



Written by HeatherStone
329 days ago

Hi Ian,

This is definitely no run of the mill list! My favorites are #1 about the difference between profitability and cash flow and #9 about what's really necessary to sell a business. Which of these myths do you think is the most prevalent? The most dangerous? Why?



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Benjy Portnoy @SmallBizElevatr Shares Sweet Solutions

Benjy Portnoy's first business was a little candy stand he set up when he was five to sell left over candy bars to … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!