Some of these may surprise you but I believe everyone of them is a myth. Number 1? It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit.


Written by IanDSmith
551 days ago

Good questions Heather. #1 is my favorite because if you get it wrong you don't get to worry about the other 12!

I suppose #2 - CEOs not owning their web sites - is the most common leading to poor story telling which causes companies to undershoot their potential. #6 sales the ability to move prospects forward - is also common - leading to a misunderstanding of why companies aren't growing.

Written by HeatherStone
551 days ago

Hi Ian,

This is definitely no run of the mill list! My favorites are #1 about the difference between profitability and cash flow and #9 about what's really necessary to sell a business. Which of these myths do you think is the most prevalent? The most dangerous? Why?

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