BizSugar.com › Management › Economy Positive, But Consumers’ Outlook Still Negative

America’s economy is growing again. Does that mean you can go back to marketing to your target customers the way you did before the Great Recession hit? Not so fast. A sobering new study by the John J. Heldrich Center for Workforce Development at Rutgers University found that Americans remain deeply scarred and pessimistic about their financial situations and their futures.