BizSugar.com › Legal › Will You Be Sued Over Your Ad Copy Usage?

From article: Storus Corp just successfully sued another advertiser for use of a trademarked term in the ad copy. This is the first time that I have seen a company sue another advertiser directly without relying on Google as the intermediary for filing trademark exceptions.

As PPC advertisers, this affects us dramatically.

There are ads running on Google right now using the exact trademarked term. In fact, a substantial number of ads use various trademarked terms. From the people I talk to, the vast majority of them rely on Google to tell them which words they should not use. This case could set a dangerous precedent of advertiser suing advertiser and ignoring Google's trademark complaint process.