BizSugar.com › Legal › 4 steps to protect your company\'s name

You've got a great idea for a new company or product. You're getting ready to launch. You've even come up with a catchy name that everyone says is terrific. You're ready to roll.

Whoa! Before you print up a bunch of business cards or make signs to hang outside your new small business, be sure to check whether you can protect that name you've fallen in love with. You need to see if you can get it trademarked — or if someone else has the rights to it already.