BizSugar.com › Human Resources › Personal Assistants on Call, Just Not in the Next Office

IN the latest twist on the information-age truism that technology is making the world even smaller, entrepreneurs in India are trying to build a new market for the offshore services they offer: helping small businesses cope with even the most mundane day-to-day tasks. Thanks to Indian companies like Brickwork India and GetFriday, even sole proprietors can have personal assistants to conduct research, monitor the Web, make appointments and even give them a wake-up call and tell them to get some exercise — all for as little as $15 an hour.