BizSugar.com › Human Resources › Employer Branding: A Strategy With Benefits

Each day the challenge to find the best and most talented employees increases. Employer branding is more important than ever and the benefits for the customer, employee and employer are huge.

Google, Apple, Facebook… these are some of the top favorite companies to work for.
Beyond the prestige and notoriety or the high salaries, these companies have built their employer brand by word of mouth. In the past few years, Human Resources departments have found new technologies and online channels to attract and recruit talent, one crucial element of this talent attraction is a strong “Employer brand”.