BizSugar.com › Human Resources › 9 Reasons your Employer Brand is Failing and 10 Reasons why it Matters

Employer branding isn’t a new concept. In fact, it’s one of the most talked about business leadership terms of the past couple of years. If, as a business leader, you’re still not making efforts to maintain a strong employer brand, then you’re damaging your business. Fact.

Take a look around your offices, are they thriving with open and honest conversation? Take a quick look online, are your brand stories being shared by your employees on social media? Are your products or services leading the field?