BizSugar.com › Global › Why Your Company Needs to Focus on Mobile Design

Since the original iPhone was unleashed on the world nearly a decade ago, the rise of mobile devices has taken users and the internet by storm.

As this trend progresses, more and more websites that were previously designed as a desktop experience have become mobile optimized to provide the same experience across all devices. Soon, this will be the norm as all other design templates will disappear into the shadows of mobile responsiveness.

In the world of mobile ubiquity, brands as massive as the mighty Google bend to the will of mobile technology. This is evident through Mobilegeddon and the penalties it has inflicted on those who were non-compliant, the recently announcedAccelerated Mobile Pages project, and a number of other initiatives led by the world's most prominent search engine.