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By David Thomas

Writing as a journalist of efficiency, sustainability and good practise, the disintegration of Hostess Brands is telling and worth an article.

Q: How does a company as big and as pertinent to America as Hostess fail?

(Possible) A: Not caring about its brand or its future.

Sustainability is about more than just ‘continuing to subsist’. It’s about caring about something enough to want it to continue in health. It’s about renewal, not replacement. ‘Creative destruction’ refers to the process of usurping we see happen all the time: mp3 replacing CD replacing cassette replacing vinyl. Hostess has been stale for a while.