This Is How To Kill A $2bn Business

This Is How To Kill A $2bn Business Avatar Posted by Sian Phillips under Global
From http://tweakyourbiz.com 679 days ago
Made Hot by: Webdev1 on December 18, 2012 2:27 pm
By David Thomas

Writing as a journalist of efficiency, sustainability and good practise, the disintegration of Hostess Brands is telling and worth an article.

Q: How does a company as big and as pertinent to America as Hostess fail?

(Possible) A: Not caring about its brand or its future.

Sustainability is about more than just ‘continuing to subsist’. It’s about caring about something enough to want it to continue in health. It’s about renewal, not replacement. ‘Creative destruction’ refers to the process of usurping we see happen all the time: mp3 replacing CD replacing cassette replacing vinyl. Hostess has been stale for a while.

Sponsored Content


Comments


Written by lyceum
678 days ago

Vote with your pocket! This is the beauty of the market place.



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Kimberly Turner @kimberlyaturner Helps Moms Succeed

At age 16, Kimberly Turner was on her way to becoming a statistic. An unmarried teenage mom with few prospects, she … More
Editor's Picks

It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?