BizSugar.com › Global › The Evolution Of eCommerce

In the last twenty years, e-commerce has entirely revolutionized retail. It went from being an essentially non-existent business model to becoming a potential threat to the traditional mall as we know it. Jeff Bezos shipped Amazon’s first ever online book sale in 1995, and we consumers have never looked back. Data released last February by the U.S. Commerce Department indicates that Americans spent $304.91 billion online in 2014 alone.

Now, new platforms are emerging that put the onus on marketing the products instead of crafting them.