BizSugar.com › Global › "I am not an SME, you patronising ***!"

small business Big businesses and governments are totally, hopelessly clueless about small businesses, says Robert Craven.

Governments and big blue chip corporates think they're talking and marketing to the smaller or owner-managed businesses but they’re not. They're not talking to these business people. They don't know how to talk to owner-managed businesses and they don’t even realise that small businesses have a separate language and a separate way of being from the world that they live in.