If you’re going to be a product entrepreneur, sooner or later you will have to deal with counterfeit products. It doesn’t matter if you’re a tiny one item inventor or NIKE, it happens to everyone.

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Written by HeatherStone
3689 days ago

Hi Julie,

Thanks so much for sharing your post with the BizSugar community. Arguably, small businesses that have created a product face the greatest challenge in this area since they often lack the financial resources of a much larger corporation when it comes to protecting the products they have created. At the same time, as small businesses building a brand, they can also suffer financially disproportionate damages with fewer overall sales and a potentially weaker association with their product among consumers. What would be your top advice to a creator operating on a shoestring budget when attempting to launch a new product?



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!