BizSugar.com › Global › Building Global Bonds One Customer at a Time

The relationship between you and your overseas customer shouldn't end when a sale is made.

If anything, it requires more attention.

Once you've completed the initial export transaction, you must expect to provide a broad spectrum of “complimentary” services in order to encourage repeat business. In this article we'll talk about the kind of follow-up “care and feeding” of customers that will keep them coming back.