BizSugar.com › Global › 3 Ways to Transform Your “About” Page into a Conversion Machine

The “About” page is wasted space unless it provides some kind of value to you and your readers.

Though it seems innocuous, this page can actually be very powerful, much like the hallway closet (just think of where people keep their guns).

If you want to know how to transform your “About” page that not only intrigues but also converts casual visitors into dedicated followers, read this article.