Is buying a franchise with a well-known brand a wise play? It is--sometimes. But, you can't control what the "brand" does. For example, lousy PR about an event that occurred all the way on the other side of the country can damage a franchisee's business.
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November 2, 2015
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Ian Smith likes to say that your business is either remarkable or invisible, and that which one it is depends on … MoreMore Contributors