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An intangible asset is one that is not physical in nature. Some examples include: intellectual property, (like patents, trademarks, and copyrights), brand recognition, special knowledge, and business methods. Such non-physical assets add value to a company over time and cannot be destroyed in a flood, fire, or other disaster. Rather they can help build up a company should a calamity strike.

Intangible assets are generally classified into two categories: limited-life intangible assets, and unlimited-life intangible assets.