We live in a world where we don't get unless we ask. We're stuck with the same cell phone plan even though every provider is in a constant state of promotion. Our auto insurance is still priced high even though another company is always offering a deal. And credit cards, well, you know you can switch and get a lower interest rate any time.
Every day we're bombarded with advertising and direct mail asking us to make a switch to a competitor. But aside from credit cards, most of us don’t make the switch. We don't even make the inquiry with the new company.
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