BizSugar.com › Finance › 21st Century BA as Creative Leader: What’s All the Fuss About?

Leadership is like genius, it is one of those concepts that is recognizable when you observe it in action, but is otherwise somewhat difficult to define. And creative leadership is even harder to define because we haven’t been focusing on it in the context of business, unless we are talking about new product development. But creativity and innovation in the business world is not just about product innovation. It is also about innovative business relationships and alliances; ground-breaking processes that bring about efficiencies needed to be competitive; pioneering global supply chains and teams that take advantage of talent around the world; inventive technologies that blow away old models (think Kodak not converting to digital cameras quickly enough); modern approaches to public/private partnerships, and drastically improved project management and business analysis practices.