BizSugar.com › Employee Benefits › Pros and Cons of Hiring a PR Specialist

A small business can incorporate public relations in a variety of ways with specialists, firms, agencies, and freelancers all available for hire. PR can be extremely beneficial to companies who need to improve their image, increase sales, or break out into a competitive industry, but many businesses can waste time and resources with ineffective PR. It is important to consider a multitude of factors when thinking about starting a PR campaign, and these pros and cons could help reach a decision.