Too many Marketing Companies practice Direct Marketing without taking the time to measure and report the results... they enjoy the results, but they don't try to figure out how they could do better.
What “Lean Marketing” Means to Me
Posted by LeslieTP under Direct MarketingFrom http://www.lesproctordirect.com 5021 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
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5021 days ago
You are right about measuring results. One thing about this is to be sure you understand what you are measuring and that you can take action from the results, otherwise it can be a waste of time.
Susan