BizSugar.com › Direct Marketing › The importance of personalised, tailored and local content in retail digital marketing campaigns

The paradigms of shopping and our experience of shopping have been intrinsically altered in recent years. The days of wearily struggling with shopping bags down the high street and in shopping malls has been significantly diminished through the more convenient activity of browsing through online stores and making purchases at the swipe of a mouse and the click of a button from the comfort of our living rooms.

The savviest and most competitive of retailers are embracing this radical shift in contemporary shopping habits and are rightfully focusing on improving the digital experience for shoppers.

- See more at: https://www.jonnyross.com/ecommerce-and-retail/the-importance-of-personalised-tailored-and-local-content-in-retail-digital-marketing-campaigns#sthash.mWe4xrBG.dpuf