BizSugar.com › Direct Marketing › Still Not Ready To Try Mobile Marketing? Here’s Why You Should

If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides a significant return on investment — and it’s not as complicated as it sounds.

Here’s a look at why mobile marketing deserves a place in your marketing mix.