Printed marketing materials can seem like a dying medium in an era dominated by technology, but respondents to the 2011 American Shopper Study, conducted by researchers at the University of Cincinnati and the market research firm BrandSpark International disagree. Nearly 80% said signs remain an important aspect of how they find and form opinions about a business.
Signs: How to Tell the World About Your Business
Posted by aeschenburg under Direct MarketingFrom http://blog.fundbox.com 3168 days ago
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